About Us

Discover Our Passion for Innovative Design and Quality Craftsmanship
Pelaburan Hartanah Berhad | 2022
Our Story
IDEATION SDN BHD is a company that was established in 2010 with the goal of supporting Bumiputra manufacturers and becoming a leading manufacturer and supplier of high quality wooden and steel furniture products.

The company specializes in "Design & Build" projects, particularly in healthcare facilities such as hospitals, hotels, and offices. IDEATION has a proven track record in the industry and is planning to acquire bigger and more profitable projects in the future through partnerships with various stakeholders.

The company is also considering implementing automation and digitization in its production process and implementing an ERP program as part of its expansion plan.

IDEATION aims to make a significant impact and contribution to the Interior Design and Built Industry and plans to secure more profitable and new business in the future.
Company Profile
Registered Name: IDEATION SDN. BHD.

Registration No.: 201001008826 (893454-W)

Office Address: No. 2-43A, Jalan Prima SG 2 Taman Prima Sri Gombak Taman Prima Sri Gombak68100 Batu Caves Selangor Darul Ehsan

Tel No.: +603-6188 8567/8

Fax No.: +603-6188 85679

Website: www.ideation.com.my

Email: ideationsb@yahoo.com , info@ideation.com.my

Facebook: http://www.facebook.com/ideationsb

Incorporation Date: 16 MARCH 2010

Paid Up Capital: RM 1,200,000.00

Board of Director/ Share holder:
Zafri bin Zakaria Merican
Amir Azizi bin Sanip
Rina Sarmila binti Abdul Aziz
Fatimah binti Ghazali Othman Taufik
Banker:
MAYBANK BERHAD
OCBC BANK
PUBLIC BANK

Bank Facilities: RM4,908 000.00

Kementerian Kewangan: 357-02158840 (Syarikat)

Kementerian Kewangan: 357-02158840 (Bumiputera)

Kementerian Kerja Raya Malaysia: 0120120803-WP144561 (Bumiputera)

CIDB: 0120120803-WP144561 (G5)
Category B : B04 B07 B11 B28 CE / CE21ME/M15


CIDB Sijil Perolehan Kerja Kerajaan: 0120120803-WP144561 (G5)

Core Business:
TURNKEY INTERIOR DESIGN &BUILD CONTRACTOR
FURNITURE FABRICATION & MASS MANUFACTURING
INTERIOR MEP, IT & CIVILINTERIOR DESIGN & PROJECT MANAGEMENT CONSULTANT
Design & Build Experts

We specialize in designing and building high-quality furniture for healthcare, hospitality, and office spaces.

Bumiputra-Owned Company

As a Bumiputra-owned company, we're committed to supporting local manufacturers and contributing to Malaysia's economic growth.

Proven Track Record

With over a decade of experience, we have a solid reputation for delivering quality projects on time and within budget.

Digitization and Expansion

We're actively pursuing automation and digitization in our production process and planning to expand our business through strategic partnerships.

Excellent Services
Our services are consistently high-quality, reliable, and effective, that the clients are highly satisfied with the results.
TURNKEY INTERIOR DESIGN & BUILD CONTRACTOR

We provide end-to-end services for your interior design and build projects, managing everything from initial contact to handing over the keys. Our comprehensive agreements ensure a seamless and successful process.

INTERIOR DESIGN & PROJECT MANAGEMENT CONSULTANT

Our skilled designers create functional and beautiful spaces, while our consultants bring specialized expertise to optimize your business decisions. Together, we deliver exceptional results.

FURNITURE FABRICATION & MASS MANUFACTURING

We expertly cut, bend, mold, laminate, and assemble various materials like wood, metal, glass, plastics, and rattan to create trendsetting furniture designs that merge form and function.

INTERIOR MEP, IT & CIVIL

Our comprehensive solutions cover mechanical, electrical, and plumbing aspects, alongside civil engineering expertise. From public works to intricate interior systems, we ensure seamless and efficient projects.

INTERIOR FIT OUT & BUILDING RENOVATION WORKS

We transform bare commercial spaces into functional, occupiable interiors through fit-out and renovation, offering modernization and structural restoration.

LABORATORY BENCHES / FURNITURE & EQUIPMENT

Our lab benches and furniture provide optimal space for scientific procedures, complemented by movable fixtures and equipment for flexible arrangements.

SOFT FURNISHING, CURTAIN & BLINDS

Elevate your interior with our soft furnishings - upholstery fabric, cushions, curtains, and carpets that reflect your unique style and create a dreamy ambiance.

SIGNAGES& GRAPHICWORKS

From designing exhibition stalls to manufacturing exclusive name plates, our expertise extends to diverse architectural signages, adding creativity and impact to spaces.

Production Facilities
Leading manufacturer and supplier of high quality wooden and steel furniture products.
Bestari Jaya
Office Chairs, Panel furniture
Batu Caves
Upholstery, Sofa & Chair
Rawang
Metal Furniture & Signage
Batang Kali
Built-in Fitment & Woodwork
Leadership Team
Driven, Passionate, and Experienced Leaders
Directors & Shareholders
Zafri Bin Zakaria Merican, CIDe
Managing Director
Bach. of Art (Industrial),(UiTM)
Ts. Amir Azizi Bin Sanip, CIDe
Project  Director
Bach. of Design (Industrial),(UPM)
Rina Sarmila Binti Abdul Aziz
General Manager/
Contract Manager
Dip. in Quantity Surveying,(UiTM)
Fatimah Binti Ghazali Othman Taufik
Accout Manager
Bach. of Accounting (Honours), (IIUM)

Managers Team

Rina Sarmila Binti Abdul Aziz
General Manager/
Contract Manager
Dip. in Quantity Surveying,(UiTM)
Fatimah Binti Ghazali Othman Taufik
Accout Manager
Bach. of Accounting (Honours), (IIUM)
Nurivana Binti Tajudin
Design Manager
Dip. in Interior Design, (UiTM)
Mohd Khidzir bin Mohd Noor
Project Manager
Dip. in Electrical Engineering,(Politeknik Shah Alam)

Design & Project Team

Zafri Bin Zakaria Merican, CiDe
Managing Director
Bach. of Art. (Industrial), (UiTM)
Ts. Amir Azizi Bin Sanip, CIDe
Project  Director
Bach. of Design (Industrial),(UPM)
Nurivana Binti Tajudin
Design Manager
Dip. in Interior Design, (UiTM)
Mohd Khidzir bin Mohd Noor
Project Manager
Dip. in Electrical Engineering,(Politeknik Shah Alam)
Mohd FahmiRadzi Bin Md Ruslin
Architect
Bach. of Architecture (Honours), (EDEXEL UK)
Mohamad Zakhir Bin Mohd Firdaus
Assistant Project Manager
Dip. in Interior Design, (KKTM)
Norkasmadiana Binti Muhamad Nasir
Senior Interior Designer
Cert. of Interior Design, (KKSY)
Farhani Binti Mahamad
Interior Designer
Bach. of Applied Arts and Design (Honours), (IIUM)
Najwa Binti Raza
Interior Designer
Bach. of Interior Architecture (Honours), (UiTM)
Muhamad Hairi helmi Bin Mansor
Interior Designer
Dip. in Interior Design, (UiTM)

Contract & Account Team

Rina Sarmila Binti Abdul Aziz
General Manager/
Contract Manager
Dip. in Quantity Surveying,(UiTM)
Ernie Norayunie Binti Mokhtar
Asst. Quantity Surveyor
Dip. in Quantity Surveying, (POLIKB)
Nusratil Afua Binti Samat@Darawi
Asst. Quantity Surveyor
Dip. in Quantity Surveying, (POLIKB)
Fatimah Binti Ghazali Othman Taufik
Accout Manager
Bach. of Accounting (Honours), (IIUM)
Nurul Shafiqah Binti Mohd Talib
Account Assistant
Dip. in Business Management, (KPTM)
Nurfaraheen Qistina Binti Zafri
Account Assistant

Human Resources Team

Wan Fara' Shuhadah Binti Wan Mustafa
Admin & HR Executive
Bach. of Science Human Resource & Development (Honours), (UPM)
Mohamad Zulfarhan Merican Bin Zafri
Admin & HR Assistant

Company Activities
Building a Family: Our Company's Culture and Community